Search engine optimization is the process of improving ways of website traffic to a web page from search engines. SEO helps with finding the terms and phrases that can direct people to your website, making your site friendly to search engines, building links and marketing your website. Search engines such as Google and Bing use a set of rules to determine what pages to show for any given query. Search ranking factors can be considered proxies for aspects of the user experience. Content quality and keyword research are key factors of content optimization, and reachability and mobile-friendliness are important site factors. SEO is a fundamental part of digital marketing because people make millions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact for you.
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